I joined Empire Avenue just under two years ago. At that stage, I’d never heard of it and, chances are, neither have you!
So, what is Empire Avenue? Well, one of its tag lines is ‘Be rewarded for being social‘. My take on it? Well, I see it as a game for people who use social media regularly.
The game element is basically like a stock market for people. When you join Empire Avenue, you have a price. This is shown in the platform’s virtual currency, Eaves.
Once you join, other players will invest in you and be rewarded with dividends based on your social media activity.
Your social media activity can include all the usual platforms such as Facebook, LinkedIn, Instagram, Twitter and Google Plus. Pinterest, Flickr and even your own blog can all be connected and count towards your activity. The more ‘social’ you are, the better your dividend that is paid daily to those who have invested in you.
The Eaves that you accrue can then be used to invest in other players or used to create ‘Missions’. A mission is where you then reward players for doing a particular action, e.g. visiting a web page or simply investing more in you. You can even just give away your Eaves in the form of a gift if you’re feeling particularly generous!
Empire Avenue can be used for free but there are also paid upgrades. If you were really into social media, it could well be worth your while paying the upgrade fee to become an Empire Avenue Leader.
I enjoy playing the game and have connected with some really great people along the way. It really focus your mind when you are viewing someone’s profile and can see all of their social media platforms consolidated on a single page. If you are interested in learning how to build your social network, Empire Avenue may also be right for you.
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